For Alberta home builders

Your build, dirt to keys - and nothing slips through the cracks.

Know your real margin. Every site under control. Buyers answered at 9 PM. A clean handoff at possession - dirt to keys, nothing slips.

Let's grab a coffee See how it works
Built for production builders in Edmonton & Calgary.
We know the whole build

You feel these every week. So do we.

Most "AI guys" know marketing. We know your business - land to warranty. That's why the fixes actually fit.

The Dirt

  • Lots sitting, capital buried
  • Interest running on the build
  • Estimates stale before trades bid
With Stratum

Pre-sold before you pour

  • Lots moving before the dig
  • Carrying costs that stop bleeding
  • Estimates that hold to possession

The Sale

  • After-hours buyers going cold
  • Spec inventory carrying every month
  • Upgrade margin left on the table
With Stratum

Every buyer, caught

  • Answered 24/7, in your voice
  • Spec that moves, not carries
  • Upgrade margin captured

The Build

  • Trade no-shows & cascading delays
  • No live status on every home
  • Cashflow gaps between draws
With Stratum

Every home, on track

  • Trades confirmed, delays flagged early
  • Live status on every home
  • Cashflow visible between draws

The Keys

  • Nervous pre-sale buyers, gone quiet
  • A year of warranty callbacks
  • Happy owners you never ask to refer
With Stratum

Handed over, and coming back

  • Buyers calm through the build
  • Warranty handled, not piling up
  • Owners who refer the next one
Dirt to keys

AI where it earns its keep - and nowhere it doesn't.

Stratum isn't a sales gimmick. We learn how your whole shop actually runs - estimating, trades, cashflow, buyers - and put AI only where it saves real time or margin. It bolts onto what you already use. Your team keeps the judgment.

Know your real margin

Flags when a plan's actual cost has drifted from what you sold it for - before the margin quietly disappears somewhere between takeoff and possession.

Every site, without the drive-around

Where each build actually stands, what's slipping, and what it means for your possession dates and cashflow - before it becomes a surprise.

The buyer who's never ignored

Answers buyers 24/7 in your voice, qualifies them, books the showhome visit, and wakes your dormant CRM - without touching the sales reps who close.

Design-centre margin

Walks buyers through their upgrade options at their own pace, so they show up to the design appointment already leaning in.

Possession without the fire drill

Keeps buyers calm and informed through the build, then handles the warranty and callback pile after the keys change hands.

The numbers underneath

Which plans, elevations, and price points actually sell - and where jobs leak time and money - so you build what the market's pulling.

The line we hold

AI shouldn't invent. It should optimize.

It doesn't replace your team. It backs them up.

Your crew keeps the judgment. We keep the pace.

How it works

It starts with a conversation.

No pitch, no jargon, no rip-and-replace. We talk, figure out where you want to take it, and close the gap one win at a time.

Step 01

Coffee or a call

We sit down - coffee, lunch, or a call. No pitch. We learn how you sell, how you build, and where you want to take it.

Step 02

Where you're headed, and what's in the way

Grow, scale, protect margin, or just get your time back - we get clear on the goal, then pin down what's slowing you down to get there.

Step 03

Close the gap, one win at a time

We put AI and systems to work on the biggest win first, prove it in time or dollars, then move to the next. No rip-and-replace.

Brad Daoust, founder of Stratum
Founder

Brad Daoust - the operator, not the vendor.

Twenty-five years advising business owners, now aimed squarely at home builders. I'm not a software company that read a blog about your industry - I know what a draw schedule feels like, why a stale estimate hurts, and what happens when a super is running too many sites at once.

That's the point of Stratum: AI put to work by people who actually get your business - across the whole build, not just the sales funnel. You keep your team and your judgment; we make sure nothing falls through the cracks between dirt and keys.

Let's see if we're a fit

First, let's just talk.

Grab a coffee, lunch, or a quick call. We want to hear how your building company really runs - how you sell, how you build, where it's getting stuck. No pitch, no obligation. If we're a fit, we'll both feel it. If not, you'll still leave with a clearer read on your operation.

Prefer to lurk first? DM us on Instagram and we'll send the builder's field guide - no strings.